Katy Perry, celebrated for her bold fashion choices and iconic styles, captured attention once more at the 2024 MTV Video Music Awards. Perry, alongside her fiancé Orlando Bloom, made a striking appearance on the red carpet in an outfit that quickly captured everyone’s attention.
Her outfit certainly drew the eye, but it was more than just the torn white bralette and low-rise skirt that sparked discussion. Her lower back appeared to bear a mysterious QR code, igniting a buzz among fans.
As she struck a pose for the photographers, the lenses caught not just her stunning outfit but also the unusual code that accompanied it. Fans and viewers rapidly took to social media, eager to decode the meaning behind the QR code.
A curious fan on X (formerly Twitter) questioned, “Am I imagining things, or is there a QR code on her back?” Another user, equally curious, questioned, “What is it for?” Online discussions surged with various speculations and theories, as many encouraged others to “Scan it!” in an effort to reveal its hidden details
Perry’s outfit, crafted from Who Decides War’s spring-summer 2025 collection, showcased a bold expression of her distinctive fashion sense. The model on the runway showcased a higher waist, while Perry opted for a low-slung skirt, fully embracing the Y2K aesthetic.
This drew more attention to the QR code on her back. Orlando Bloom, looking dapper in a black suit, joined her on the red carpet, sharing a kiss with Perry as the cameras flashed around them.
However, the QR code emerged as the surprise highlight of the evening, eclipsing even Bloom’s charming appeal. The tattoo featuring a QR code, clearly visible as Perry posed for the cameras, elicited a variety of responses.
Enthusiastic fans took to social media, with one user declaring, “OH THE QR CODE THIS IS SUCH A SERVE #KatyVMAVanguard.” Confusion gripped some of the fans.
One fan jokes, “She’s sooooo desperate,” while another straightforwardly advised, “She needs to stop.” Amidst the diverse responses, the QR code sparked widespread conversation.
For the inquisitive, scanning the QR code revealed a webpage showcasing Perry’s eagerly awaited new album, titled “143”. Perry has scheduled the album’s release for September 20, 2024.
Staying true to her signature style, the QR code was more than just a clever trick. Fans had the opportunity to pre-save the album and purchase exclusive merchandise, including special vinyl editions.
This year, Perry employed a comparable approach to market her album. She held a transparent bag filled with promotional items at the 10th annual Breakthrough Prize Ceremony.
The evening went beyond Perry’s style choices or clever marketing tactics. She received the esteemed Video Vanguard Award in recognition of her significant impact on the realm of music videos.
Perry has made a significant impact on the industry with her visually striking creations, such as “California Gurls” and “E.T.” Orlando Bloom took the stage to introduce her, sharing a touching speech that highlighted her significant influence.
Give it up for our newest Video Vanguard, Katheryn Hudson,” Bloom announced, using Perry’s real name. You fell in love with her as Katy Perry, I fell in love with her as Katheryn Hudson.
“You know her as a global superstar who brings love, light, and her unique sense of humor into every song she writes and every music video she creates.” Bloom continued to push forward.
He commended Perry for her dedication as a mother to their 4-year-old daughter, Daisy Dove Bloom. He expressed how she radiates the same love and joy within their family as she does in her career.
The heartfelt moment unfolded as Bloom conveyed his pride, stating, “Congratulations on this honor, baby.” I’m so proud of you.”
His remarks emphasized not only Perry’s professional milestones but also her skill in managing her family life alongside her public image. Perry expressed her gratitude to MTV during her acceptance speech, acknowledging their support from the outset.
She recognized the difficulties of maintaining a lengthy and successful career in the music industry. She emphasized that achieving such longevity requires more than mere talent.
Perry took a moment to express her heartfelt appreciation for her devoted fanbase, affectionately referred to as the “Katy Cats.” She expressed her gratitude to the LGBTQ community, attributing her success to their steadfast support.
She highlighted the significance of embodying kindness and confidence, principles she has gained from her varied supporters. In a cheerful yet heartfelt wrap-up to her address, Perry expressed her gratitude to Bloom for his unwavering support.
“Thank you to Orlando for keeping me grounded, celebrated, and doing the dishes,” she quipped. She also made a special mention of their daughter, Daisy, saying, “And lastly, for my Daisy, the only flower I’ll ever need.”
Perry has faced numerous challenges on the path to this moment. She recently shared her journey to stardom on the “Call Her Daddy” podcast, revealing that she never imagined herself as a pop star.
At a young age, she discovered her love for singing. Perry revealed that as a child, she would sing herself to sleep, which led her mother to affectionately call her “Bird.”
At just 13 years old, she began crafting her own songs, and by the age of 16, she had already put out a gospel record. By the age of 17, Perry encountered significant challenges in Los Angeles, grappling with financial difficulties and experiencing setbacks with several record labels.
Her unwavering persistence and determination ultimately led to a significant breakthrough at the age of 23. As the evening progressed at the VMAs, Perry’s influence resonated not only on the red carpet but also within the hearts of her admirers.
There was much discussion surrounding the mystery of her QR code. Regardless of the opinions held by fans, the code certainly succeeded in creating a stir.
Perry’s clever promotional move introduced an additional dimension to her already intricate and vibrant career. She demonstrated once more her ability to captivate her audience.
Ultimately, the QR code directed fans to her forthcoming album “143”, a project that has generated significant excitement among her dedicated supporters. As Perry embarks on the next phase of her career, her talent for engaging audiences continues to shine bright.
Perry’s charisma continues to shine brightly despite the apparent revelation of the QR code’s mystery.
“The secret of success is to do the common thing uncommonly well.” — John D. Rockefeller
Feature Image Credit: (Instagram/@katyperry) (Youtube/ @Katy Perry)
