Fans criticize Millie Bobby Brown new clothes brand ad

Fans criticize Millie Bobby Brown

Millie Bobby Brown, famed for her part in “Stranger Things”, has once again become the subject of online discussion. Brown has transitioned from child star to entrepreneur, expanding her businesses into the cosmetics and fashion industries.

Her latest commercial promoting her clothing company, “Florence by Mills Fashion”, has provoked a backlash. Both admirers and critics have expressed their opinions, and responses have taken many by surprise.

On Sunday, September 15, Millie Bobby Brown made an amazing announcement via Instagram. Nordstrom, a renowned American luxury department store, will soon sell her “Florence by Mills” collection.

Millie Bobby Reveals New Name
Millie Bobby Reveals New Name (Instagram/@milliebobbybrown)

The 20-year-old actress released photographs of her warm microthermal loungewear range. Many of her fans were impressed when they saw her warmly embracing one of her nine dogs in one photo.

While some fans were excited about the collection, not everyone was impressed. A portion of social media users soon focused on Brown’s modeling ability instead.

The backlash began in Reddit’s “Pop Culture Chat” group, where members voiced their criticisms. One of the most popular comments read, “Just because you’re gorgeous doesn’t mean you can model lol.”

Many others agreed that, while Brown is gorgeous, her campaign modeling fell short. Another person said, “Someone should’ve told her the model face she was going for just isn’t it.”

Some compared the images to influencer-style shooting, which lacked the professional polish expected of a high-fashion shoot. Fans commented that her expressions and poses appeared strange for a fashion ad.

Florence by Mills Fashion
Florence by Mills Fashion (Instagram/@milliebobbybrown)

The criticism did not stop with her modeling abilities. Concerns about her appearance became a popular issue, with fans wondering if the diva had undergone cosmetic surgeries.

“Imagine my shock when I read she is 20 YEARS OLD!” I’m seeing lip fillers already; what’s going on?” One Reddit member exclaimed. Another person commented, “Yeah, that weirded me out. Between all the fillers and the makeup, she looks a good 15 years older than she is.”

These comments reflect a broader worry about cultural pressures on young women in the entertainment business. One reader put it simply: “I feel so bad for the societal pressures that lead such young girls to do this.”

“The pressure to look a certain way is robbing them of stages in life,” the commenter continued, expressing concern that young women are prematurely aging.

The criticism of her modeling ability and attractiveness contrasted with Brown’s own experience in the fashion industry. In an interview with “Elle”, she spoke about her battle to identify her distinctive style as a young girl in Hollywood.

Stranger Things season 5 (2025).
Young girl in Hollywood (Instagram/@milliebobbybrown)

“When “Stranger Things” took off, I was 10. I was going to these events and ceremonies, and all these big fashion brands wanted to style me,” she said. Despite the elegance, she acknowledged having trouble finding her voice in fashion.

“As I got older, I was like, โ€˜What is my personal style?โ€™ “A lot of my friends knew [their styles], but I didn’t,” she admitted. This personal adventure inspired her to establish “Florence by Mills Fashion”.

Her goal was to make inexpensive apparel for her generation, with the line priced between $28 and $67. “I wanted to create something that was accessible to my generation and demographic,” she explained.

She said she wanted customers to feel like they had a special spot in the store, even in the back, to find what they needed. Her vision emphasized affordability.

Despite the controversy, other people defended Brown’s actions. One Instagram user commented, “She is gorgeous,” while another said, “Love it so much it looks so beautiful.”

Some followers applauded her journey from child star to young entrepreneur. “Canโ€™t wrap my head around the fact this is 11. So grown, so pretty,” remarked one fan of her success in life.

Millie Bobby Brown prepares for upcoming season
Millie Bobby Brown prepares for upcoming season (Instagram/@milliebobbybrown)

Supporters also praised her transition from acting to fashion, appreciating her efforts to introduce something unique to the market. Even though the campaign wasn’t ideal for everyone, they admired her determination.

Brown clearly states that Florence by Mills is more than just following trends. “I could follow trends, but Florence isn’t about following trends,” she stated in the same interview.

Her brand aims to empower young people to express themselves without conforming to fads. “Everybody sees things differently, and I want people to form their own style, opinion, and perspective,” she stated.

Brown has also expanded her business into beverages, introducing a coffee line last year. “We don’t all need to make our coffee the same way!” she exclaimed, emphasizing her message of individuality.

Her emphasis on diversity is another essential component of her brand. Brown stated, “If one person canโ€™t wear it, Iโ€™m not interested in making it.” This value, she claims, applies to both her cosmetics and fashion businesses.

Millie Bobby Brown Bongiovi
Millie Bobby Brown Bongiovi (Instagram/@milliebobbybrown)

The criticism over her modeling may have hindered the campaign’s launch, but Brown remains unbothered. She remains committed to developing something that reflects her values of individuality and accessibility.

Whether or not her modeling abilities fulfill public expectations, Brown’s involvement in the fashion industry reflects a larger objective. Her goal is to enable people to express themselves authentically via clothes.

As the discussion about her campaign continues, one thing is certain. Millie Bobby Brown is determined to do things her own way, and she is prepared to confront the hardships that come with creating her own path.

Feature Image Credit: (Instagram/@milliebobbybrown)