The world identifies Robert Irwin for his animal protection projects and his passion for his father Steve Irwin’s legacy.
At 21 years old Robert Irwin surprises everybody by appearing in a novel endorsement deal.The well-known Australian underwear company Bonds chose Robert Irwin to represent its brand in a surprising decision.
People know him as an Australia Zoo khaki uniform keeper but his new ads show only bare essentials.
Through the Made for Down Under campaign Irwin models colorful underwear while multiple Australian wildlife species surround him.
Through this campaign Irwin demonstrates his comfortable new side as a bold fashion model who showcases both his wildlife background and his deviant personality.
According to Robert’s interview with People he immediately approved this project because of its unique nature. I answered his offer right away without appearing smooth and collected. Let’s do it!’ Bonds stands as an absolute national leader in Australia.
Despite his years Irwin wants to experience different exciting opportunities before moving on.
A small amount of anxiety and unfamiliarity excite me when doing something new with an added rush of adrenaline. According to him my goal is to take on exciting activities that make me nervous.
Council features Irwin handling genuine animals throughout the images for audiences to experience a fresh engagement.
Throughout my life I have worked with crocodiles and snakes then rescued wild animals he explained. Featuring these exciting elements in our new campaign brought me tremendous pleasure.
There are many spiders and snakes all around me yet I show up in my underwear. That’s the only difference.”
In preparation for the campaign Robert Irwin increased his fitness work and modified his eating habits.
Due to his rigorous workout he had fewer carbs while performing far more sit-ups than ever before according to Irwin. “I’m representing Australia! My focus was to appear my very best because I needed to be secure inside myself.
Fans online were quick to react with mixed feelings—many praising his boldness, others in disbelief at seeing “little Robert Irwin” all grown up.
After watching him enter the world this fan commented humorously. A video of Robert Irwin posing noticeably did not appear in my 2025 bingo plans.
The viewer questioned if they should feel pride or embarrassment in seeing an adult Robert Irwin on display.
The crowd reaction to the images took a turn as people spasmed when seeing one distinct shot.
Viewers thought Irwin had a spider tattoo on his shoulder before spotting it was actually a real spider running over his bare skin.
“Not me thinking the spider on his arm was a tattoo and not a real one!” a shocked social media user wrote.
The hidden image of the spider caused such surprise that it spread faster than any other element of the material.
His family’s conservation mission stays his main focus through this campaign.
“This might seem out of the ordinary for me, but I get to be with Aussie wildlife, reach new audiences, and spread awareness for wildlife conservation,” he said. “And that means the world to me.”
Feature Image Credit: (Bonds)
